Force India Formula 1 team adjusts livery for cancer charity
The Force India Formula 1 team will show its support for Breast Cancer Care by running the charity's famous pink ribbon on its cars at this weekend's Monaco Grand Prix.
The global symbol for breast cancer, and the organisation's logo, will appear on the VJM10 cars at the Canadian, British, United States and Mexican GPs as well.
With Force India having generated a huge amount of coverage this year after switching to a pink livery for new sponsor BWT, the team felt there was an opportunity to tie-up with the breast cancer campaign.
Team principal Vijay Mallya said: "Our cars turning pink created a lot of positive buzz and it's a pleasure to be able to harness this feeling to raise awareness for such an important cause and charity.
"We are proud to be working with Breast Cancer Care to bring their work into the spotlight and take advantage of Formula 1's global reach to improve the lives of everyone affected, directly and indirectly, by breast cancer."
Zdroj: autosport.com
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